An Ident is a sign/logo shown in the opening sequence or trailer of a film to signify who the people that made it are. Its essentially just a visual stimulation so that people can identify the channel/company, which can also help people deter the films quality.
The idents design is crucial as its the main form of appeal towards the viewer, whilst representing the company, carrying its messages.
As its the brand of the company its vital the company stays on the good side of the viewer. Because of this many companies through the years have made major edits to their idents.
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| W.Disney Ident in the 90's |
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| W.Disney Ident today |
Take Walt Disney, a company who base films for the younger audience. Their ident used to be very bland and unappealing to the younger viewers. So after years of research, the ident was made more realistic, and more brighter in your face, the sign of the castle obviously to signify princesses and things which appeals to the younger audience. And because of this one little touch to the ident, Walt Disney draw thousands of people to the cinemas at the release of a new film. Where they flash their ident just so the audience know, they're in for a classic. But thanks to the tweaks, Disney is known to produce films which are fun for all the family, and instant classics.
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