For Media Studies we have been set the task of evaluating and analysing film covers using a variety of techniques. These include semiotics, denotations and conotations.
Semiotics: Sign = Signifier
Signified
Sign: Anything that conveys meaning.
Signifier: Things that give meaning. I.e Word/image
Signified: What is evoked in the mind - mental concept.
Denotation: What you/the audience sees.
Connotation: Meaning that the audience brings to the image.
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