- Genre
- Narrative
- Atmosphere
- Character
GENRE
Genre is essentially the backbone and basis of the film, it sets the feeling and mood. A genre can be recognised by its common set of distinguishing features

What you can learn from genre is how big an audience is for each genre and how popular each genre is. This is important because if we do an unpopular genre, people simply will not watch it.

NARRATIVE
Narrative in media is basically the media term for 'story telling.'
Narrative is the way different elements are organised to form a story, an example of these elements would be in documentaries or characters in a drama or comedy (Will- Inbetweeners)
ATMOSPHERE
Atmosphere is the genuine feeling the movie gives the audience, essentially the way the audience interprets the text (denotation). Atmosphere can be anything, the surrounding, characters or the dialogue for example, in a comedy you would expect calmer, friendly dialogue, a friendly setting and a lively main character. Whereas, in a horror, we would expect a darker atmosphere, where our character would be horrible, surroundings dark and low key lit, and freaky dialogue.
CHARACTER
